Responsive web design is a type of web development using specific coding that will automatically scale one website to fit smartphones, tablets, laptops and desktop monitors regardless of size or orientation.
Given that a majority of people browse the internet on mobile devices, mobile-friendly web design is something you can’t afford to ignore.
Visitors Will Stay On Your Website Longer
Potential clients will be able to browse your website on any device and have a good experience. A responsive website will increase the length of time users stay on your wesbite since navigating and viewing is scaled to fit the device they are using. If people can't read or navigate your site, they will leave. Users won't have to pan and stretch your website in order to read your information or view your products. Responsive websites are a win-win for everyone.
Get Higher Rankings on Google's Mobile Search Results
Google ranks responsive mobile sites higher than traditional websites when searches are done on mobile devices. If your site is mobile-friendly, you will get a boost in Google’s mobile search results. This also means that if your site isn’t mobile-friendly, your ranking in mobile searches will drop.
The need to design different mobile websites is long gone. There was nothing more annoying than going to a website on your mobile device to only see half of the website, which was usually poorly built and difficult to navigate through. With responsive website design, you don't have to tell users to "click here to view our Full Site" anymore, your full website will work on all devices. As technology changes, your responsive website will still work without having to redesign an enirely new website.